Thomas Knüwer
Managing Director at Accenture Song
Hamburg, 德国
标题Growling Creatures
广告公司
广告战役 Growling Creatures
广告主 Krombacher Brauerei Bernhard Schadeberg
品牌 Krombacher
Posted11月 2022
行业领域 啤酒,苹果酒
剧情简介 Growling Creatures – the first metal band with animal lead singers. Their real animal sounds became brutal metal growls, giving endangered species a voice – in front of 83,000 metalheads.A European bison, cuckoo, lynx and their threatened bandmates released a headbanging EP on all streaming platforms. The songs “Nest Destroyer”, “Furry Inferno” and “Small Number of the Beast” premiered on the main stage in Wacken in front of 83,000 metalheads. In addition to airing on all festival screens, fans on the holy ground in Wacken could buy Growling Creatures shirts to raise awareness and money for species protection. Online, the metal community partied to three music videos and went wild in a growling challenge.The Growling Creatures gained more than 85,000 online streams and 18 million impressions in only two weeks. Magazines, podcasts and users turned up the volume even more, leaving no doubt that species protection is heavy metal.
媒体类别 案例研究
长度
广告经理
广告经理
执行创意总监
文案
文案
美术指导
美术指导
美术指导
Executive Director Integrated Production
Final Art Work
Art Producer
插图画家
Editor/Motion Designer
Editor/Motion Designer
Editor/Motion Designer
Managing Director
Concept
Concept
客户总监
Marketing Transformation Manager
Junior Account Manager
制片
Audio Post Producer
音乐
音乐作曲家
音乐作曲家
音乐制作人

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