标题 | Growling Creatures |
广告公司 | Accenture Song (formerly Kolle Rebbe) |
广告战役 | Growling Creatures |
广告主 | Krombacher Brauerei Bernhard Schadeberg |
品牌 | Krombacher |
Posted | 11月 2022 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | Growling Creatures – the first metal band with animal lead singers. Their real animal sounds became brutal metal growls, giving endangered species a voice – in front of 83,000 metalheads.A European bison, cuckoo, lynx and their threatened bandmates released a headbanging EP on all streaming platforms. The songs “Nest Destroyer”, “Furry Inferno” and “Small Number of the Beast” premiered on the main stage in Wacken in front of 83,000 metalheads. In addition to airing on all festival screens, fans on the holy ground in Wacken could buy Growling Creatures shirts to raise awareness and money for species protection. Online, the metal community partied to three music videos and went wild in a growling challenge.The Growling Creatures gained more than 85,000 online streams and 18 million impressions in only two weeks. Magazines, podcasts and users turned up the volume even more, leaving no doubt that species protection is heavy metal. |
媒体类别 | 案例研究 |
长度 | |
广告经理 | Peter Lemm |
广告经理 | Sarah Klappert |
执行创意总监 | Steffen König |
文案 | Maximilian Wort |
文案 | Florian Ludwig |
美术指导 | Sebastian Haus |
美术指导 | Ebru Karabulut |
美术指导 | Felix Demandt |
Executive Director Integrated Production | Alexander Schillinsky |
Final Art Work | Anne Schmücker |
Art Producer | Alice Feja |
插图画家 | Janin Falk |
Editor/Motion Designer | Falko Tilgner |
Editor/Motion Designer | Felix Meyer |
Editor/Motion Designer | Christian Hilfinger |
Managing Director | Thomas Knüwer |
Concept | Sebastian Haus |
Concept | Max Wort |
客户总监 | Katrin Becker |
Marketing Transformation Manager | Roxana Wellbrock |
Junior Account Manager | Stella Herbolzheimer |
制片 | Ole Brand |
Audio Post Producer | Klaas Nocken |
音乐 | Pitchback Studios |
音乐作曲家 | David Beule |
音乐作曲家 | Christoph Kuhlmann |
音乐制作人 | Aljoscha Sieg |