| 标题 | Palm Oil Free Shopping Guide |
| 广告公司 | Ogilvy New Zealand |
| 广告战役 | Palm Oil Free Shopping Guide |
| 广告主 | Auckland Zoo Conservation Fund |
| 品牌 | Auckland Zoo Conservation Fund |
| 首次发布日期 | 2011 / 11 |
| 行业领域 | 食用脂肪产品 |
| 广告口号 | Buy Palm Oil Free Know the real cost of your shopping. |
| 剧情简介 | Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think. |
| 媒体类别 | 平面 |
| 创意组长 | Darran Wong Kam |
| 创意总监 | Dave Nash |
| 执行创意总监 | Damon O'Leary |
| 创意团队 | Adam Barnes |
| 创意团队 | James O'Sullivan |
| 设计师 | James Showler |
| 设计师 | James Wendelborn |
| 设计师 | Gary Horne |
| Retoucher | Dan Spataru |
| 客户经理 | Michaela Kerr |
| 客户经理 | Olivia Gavan |
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