| 标题 | I Love You, I Hit You |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | I Love You, I Hit You |
| 广告主 | United Way |
| 品牌 | United Way |
| Posted | 3月 2012 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”. |
| 媒体类别 | 案例研究 |
| 联合美术指导 | Omar Santiago |
| 美术指导 | Cristina Burckhart |
| 美术指导 | Fernando Suárez |
| 文案 | Jonathan Díaz |
| 文案 | Pedro José Pérez |
| 联合创意总监 | Mariano German |
| 执行创意总监 | Juan Carlos Rodriguez |