Fernando Suárez
美术指导 at R/GA
San Juan, 波多黎各
标题I Love You, I Hit You
广告公司
广告战役 I Love You, I Hit You
广告主 United Way
品牌 United Way
Posted3月 2012
行业领域 机构/公益组织/非盈利组织
剧情简介 To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”. 
媒体类别 案例研究
联合美术指导
美术指导
美术指导
文案
文案
联合创意总监
执行创意总监

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