标题 | Sunday Grannies (Board) |
广告公司 | MRM//McCann |
广告战役 | Sunday Grannies |
广告主 | Vodafone |
品牌 | Vodafone Romania |
首次发布日期 | 2015 |
行业领域 | 电信服务 |
剧情简介 | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
媒体类别 | 案例研究 |
美术指导 | Daniel Strugariu |
执行创意总监 | Adrian Botan |
文案 | Ruxandra Papuc |
创意总监 | Catalin Dobre |
创意总监 | Ioana Filip |
客户总监 | Dana Hogea |
客户总监 | Cornel Crihana |
制作公司 | Multimedia Est |
客户总监 | Dana Hogea |
客户总监 | Cornel Crihana |