| 标题 | Not Jamaican |
| 广告公司 | Fold7 |
| 广告战役 | The Story You Need Right Now |
| 广告主 | Audible, Inc. |
| 品牌 | Audible |
| Posted | 8月 2023 |
| 行业领域 | 其他在线服务 |
| 剧情简介 | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
| 媒体类别 | 户外广告 |
| 首席创意官 | Ryan Newey |
| 执行创意总监 | Dave Billing |
| 创意团队 | Chris Bennett |
| 创意团队 | David O'Brien |
| Business Director | James May |
| 客户总监 | Toby Moore |
| Strategy Director | Lizzie Haycocks |
| 制片 | Duncan Collins |
| Production Assistant | Izy Brand |
| 设计师 | Sam Turner-Cox |
| 插图 | La Boca |