| 标题 | Meltdown Flags |
| 广告公司 | Serviceplan Group |
| 广告战役 | Meltdown Flags |
| 广告主 | METER Group |
| 品牌 | METER Group |
| Posted | 4月 2021 |
| 行业领域 | 工业 |
| 剧情简介 | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://www.meltdownflags.org/ |
| Global Chief Creative Officer | Alex Schill |
| Chief Creative Officer Germany | Matthias Harbeck |
| 执行创意总监 | Franz Röppischer |
| 执行创意总监 | Lorenz Langgartner |
| VP Marketing | Christian Hertel |
| CEO | Scott Campbell |
| General Manager | Sandra Loibl |
| 美术指导 | Jan-Martin Hopf |
| 客户经理 | Martin Rackel |
| Intern Account Management | Leonie Casper |
| 执行创意总监 | Michael Wilk |
| Senior Motion Designer | Dennis Fritz |
| 美术指导 | Michael Lux |
| 美术指导 | Stephan Westerwelle |
| 客户经理 | Julia Nicolaisen |
| 创意总监 | Therese Stüssel |
| Senior Production Manager | Karin Schmitz |
| General Manager Public Relations | Britta Tronke |
| 客户主管 | Clara Illán |
| 美术指导 | Eduardo Alvarez |
| 创意团队 | Saurabh Kakade |
| Design Director | Maximilian Heitsch |
| Coder | Sebastian Haiss |
| 设计师 | Gabriela Baka |
| 设计师 | Marco Kawan |
| Coder | Niklas May |
| Creative Coder | Daniel Kuhnlein |
| Digital Director | Dieter Pries |
| 执行制片 | Lipa Lizaso |
| 制作公司制片 | Gabo Gertner |
| Line Producer | Yaiza Ríos España |
| Second Production Assistant | Santiago García Suarez |
| 导演 | Diego Llorente Aguilera |
| 摄像师 | Jairo González Pérez |
| Second Camera Operator | Cristina Campos |
| 摄影师 | Federico Gutierrez Lopez |
| Lenticular Artist | Hussein El Rayess |
| Creative Media Manager | Lukas Pachoinig |
| Creative Media Manager | Sabrina Duchow |
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