Pol Hoenderboom
执行创意总监 at 180 Amsterdam
Amstelveen, 荷兰
标题The Erased
BriefThe Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth.
广告公司
广告战役 The Erased
广告主 Free Press Unlimited
品牌 Free Press Unlimited
首次发布日期 2023 / 5
行业领域 机构/公益组织/非盈利组织
剧情简介 The Erased: the font making news censorship visible.
媒体类别 案例研究
执行创意总监
创意总监
创意总监
创意总监
美术指导
首席创意官
客户总监
Strategy Director
Design Intern
美术指导
执行创意总监

Trending

Create a free Talent profile and become a member of AdForum

Get Started