| 标题 | Wonderfully Different |
| 广告公司 | Grey London |
| 广告战役 | Wonderfully Different |
| 广告主 | Kellogg's |
| 品牌 | Pringles |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 薯条、薯片和薄脆饼干 |
| 哲学 | Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks UK |
| Global Chief Creative Officer | Javier Campopiano |
| President & Chief Creative Officer | Laura Jordan Bambach |
| 执行创意总监 | David Wigglesworth |
| 集团创意总监 | Christopher Lapham |
| 集团创意总监 | Aaron McGurk |
| 创意团队 | Christopher Lapham |
| 创意团队 | Aaron McGurk |
| 创意团队 | Cameron Sutherland |
| 设计师 | Christopher Lapham |
| 设计师 | Aaron McGurk |
| Planning Partner | Lee Barber |
| Strategy Director | Gilliam Caldwell-Dunn |
| Managing Partner | Agi Varanyi |
| Group Business Director | Tamsine Foggin |
| 客户总监 | Alice Ashwell |
| 广告公司执行制片 | Nazneen Read |
| 广告公司制片 | Anthony Borkett |
| Assistant Producer | Angel Nkomo |
| 项目经理 | Elly Knott |
| 媒介公司 | Carat |
| Planning Partner | Greg Paterson |
| Market Planning Director | Chantelle Townsend |
| Account Director, Media | Becky Linares |
| 媒介企划 | Oli Rose |
| 导演 | Jeff Low |
| 制片 | Kwok Yau |
| 执行制片 | Rupert Reynolds-Maclean |
| 摄影指导 | Matthew Emvin Taylor |
| 制作设计师 | Ollie Hogan |
| 剪辑公司 | Shift Post |
| 剪辑师 | Saam Hodivala |
| Editorial Producer | kirsty Oldfield |
| Assistant Editor | Adam Buckmaster |
| VFX Company | Untold Studios |
| VFX Creative Director | Ben Cronin |
| VFX Supervisor | Rebecca Clay |
| Lead VFX Artist | Tom Moreland |
| VFX Artist | Richard Harris |
| VFX Producer | George Reid |
| VFX Executive Producer | Ian Berry |
| 后期制作 | Untold Studios |
| Colorist | Julien Alary |
| 音乐作曲家 | Jeff Low |
| 音效 | Gramercy Park Studios |
| Sound Engineer/Head of Audio | Zak Kurtha |
| Executive Sound Producer | Richard Donaghue |
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