标题 | Warriors 1 |
广告公司 | Scholz & Friends Berlin GmbH |
广告战役 | Warriors |
广告主 | STIHL Incorporated |
品牌 | Stihl |
Posted | 11月 2011 |
产品 | Chainsaw |
行业领域 | 工具,修理用具 |
广告口号 | The strongest chainsaws in the world |
哲学 | The campaign shows the chainsaw as a very powerful weapon: with a blade made up of an army of attacking warriors. The character of the warriors (Vikings, Samurai and Saracens) reflects the special quality of the saws (strong, precise and dynamic). With such powerful weapons you are ready to defeat the forest. |
问题 | The aim is to create a striking print and outdoor campaign that shows Stihl chainsaws as a powerful tool for forestry workers. The campaign should create a strong likeability for the brand. |
媒体类别 | 平面 |
美术指导 | Philipp Weber |
文案 | Felix John |
创意总监 | Michael Winterhagen |
创意总监 | Matthias Spaetgens |