| 标题 | Xenophobia |
| 广告公司 | Black River FC |
| 广告战役 | Diversity (2012) |
| 广告主 | Nando's |
| 品牌 | Nando's South Africa |
| 首次发布日期 | 2012 / 5 |
| 产品 | New Meals - Winter 2012 |
| 剧情简介 | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our Agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. In true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling chicken, we wanted to raise awareness of xenophobia. The ad’s message is clearly anti-xenophobic but after only 5 days on air, all the broadcasters decided to pull the ad off their stations. Please note: The advert was never banned by the Advertising Standards Authority. |
| 媒体类别 | 电视 |
| 制作公司 | Bouffant |
| 广告公司制片 | Iolanthe Grobler |
| 客户总监 | Charlotte Pettifer |
| Traffic Director | Tessa Thomson |
| 音频工程师 | Louis Enslin |
| 剪辑师 | Tessa Ford |
| 导演 | Dean Blumberg |
| 文案 | Oarabile Mahole |
| 美术指导 | Sindiso Nyoni |
| 创意总监 | Vanessa Gibson |
| 执行创意总监 | Ahmed Tilly |
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