| 标题 | 1 |
| 广告公司 | VML Brazil |
| 广告战役 | Smile |
| 广告主 | Colgate-Palmolive Company |
| 品牌 | Dental Floss |
| 首次发布日期 | 2012 / 4 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. |
| 媒体类别 | 海报 |
| 首席创意官 | Ruy Branquinho |
| 美术指导 | Guilherme Racz |
| 文案 | Lucas Casão |
| Art Buyer | Monica Beretta |
| 摄影师 | Lucio Cunha |
| Print Producer | Flavio Zamboni |
| 媒介总监 | Gustavo Gaion |
| 媒介总监 | Fabíola Sidorenko |
| 客户主管 | Adriana Leite |
| 客户主管 | Tamara Kulb |
| 客户企划 | Fernanda Flandoli |
| 客户企划 | Eliana Yamaguchi |
| 客户企划 | Adriano Eliezer |
| 客户总监 | Valéria Ordonhez |
| 客户总监 | Claudia Menezes |
| 客户总监 | Felipe Wanderley |
| Print Producer | Elaine Carvalho |
| 创意总监 | Ruy Branquinho |
| 创意总监 | Flavio Casarotti |
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