| 标题 | The Missing Jewels |
| Brief | In a world inundated with advertising noise, we dared to be different. By spoofing the ads of prestigious luxury brands during Paris Fashion Week, we injected a dose of humor and intrigue into the campaign.We took the iconic Parisian luxury billboards, known for their opulence, and stripped them of their jewels. This audacious move was a nod to Lupin's artful deception, a playful twist on high-end fashion advertising that both amused and captivated.Launching during Paris Fashion Week allowed us to reach a global audience of high-end fashion enthusiasts and generate maximum media buzz. The result? Lupin's return became the talk of the town, seamlessly blending the worlds of luxury and heist. |
| 广告公司 | Jellyfish |
| 广告战役 | The Missing Jewels |
| 广告主 | Netflix |
| 品牌 | Lupin |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | For the launch of Lupin Part 3, Netflix spoofs the ads of famous luxury brands in Paris. In order to announce the return of the most popular jewelry thief in France, the campaign was on air during the Paris Fashion Week to make noise amongst the high-end fashion enthusiasts, with Lupin’s tongue-in-cheek twist on the typical Parisian luxury billboards. |
| 媒体类别 | 海报 |
| 市场 | 法国 |
| Managing Director | Sandrine Reinert |
| Executive Creative Director | Thomas Guilhot |
| Creative Director | Alexandre Boutry |
| Art Director | Antoine Dezes-Richard |
| Copywriter | Gauthier Lempereur |
| Art Buyer | Sophie Scaglia |
| Project Director | Alexandra McCarthy |
| Client Partner | Yolaine Campana |
| Account Director | Cameron Bishop |
| VP Client Management | Diana Milone |
| Retoucher | Feel Good |