标题 | BGH Quick Chef Music |
广告公司 | Saatchi & Saatchi Argentina |
广告战役 | BGH Quick Chef Music |
广告主 | BGH |
品牌 | BGH |
首次发布日期 | 2011 / 11 |
产品 | Microwave |
行业领域 | 小家电及家居配件 |
哲学 | Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves. |
问题 | The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals. |
媒体类别 | 案例研究 |
执行创意总监 | Maxi Itzkoff |
执行创意总监 | Mariano Serkin |
创意总监 | Diego Medvedocky |
创意总监 | Ignacio Ferioli |
创意团队 | Guilherme Souza |
创意团队 | Breno Costa |
广告公司制片 | Adrian Aspani |
广告公司制片 | Lucila D'Amico |
客户总监 | Jaime Vidal |
客户主管 | Manuela Sorzana |
导演 | Pablo Fusco |
导演 | Juan Chappa |
执行制片 | Lucas Urquiza |
广告经理 | Ezequiel Devoto |
广告经理 | Viviana Insaurralde |