| 标题 | dyslexia |
| 广告公司 | Uzina |
| 广告战役 | Mental Health Can Have Many Names |
| 广告主 | CAPITI |
| 品牌 | CAPITI |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. |
| 哲学 | Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system). |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Susana Albuquerque |
| 创意总监 | Andreia Ribeiro |
| 美术指导 | Mariana Trindade |
| 文案 | Francisco Roque do Vale |
| Account | Carolina Pinheiro |
| Account | Maria Melo Costa |
| Strategy | Rita Martins |
| Strategy | João Maria França Martins |
| Production/Agency | Virgínia Palma |
| Production/Agency | Bella Duarte |
| 制作公司 | playground |
| Film Director | Susana Correia |
| 摄影指导 | Tomás Brice |
| 执行制片 | Joao Abreu |
| 制作经理 | Manuel Saalfeld |
| Production Coordinator | Inês Araújo |
| Steadicam | Emanuel Garcia |
| Sound Director | Cyril Santos |
| 布景设计师 | Marta Cruz |
| 摄影师 | Filipe Neto |
| Photography Producer | Sandra Mendes |
| Post-Production Coordinator | Nuno Lobo |
| 后期制作 | Light Films |
| 剪辑师 | Cláudia Silvestre |
| Sound Studio | Mute Sound |