IKEA Second-hand furniture - "The Life Collection 2022"

Try Reklamebyrå

Try Reklamebyrå Oslo, 挪威

奖项

5573

品牌: IKEA Second-hand furniture
国家: 挪威

广告主: IKEA

标题	The Life Collection 2022
Brief	It’s easy to assume IKEA products are thrown away because they’re ”disposable”, but the reality is that life happens. You no longer need a crib when the kid outgrows it, and you don’t want your bed anymore after the divorce.We had to show that we know life isn’t always pretty, and that there is many good reasons behind unwanted furniture. We needed to show that we understand how furniture doesn't always last forever, but how it still deserves a new life at IKEA.The Life Collection 2022:We collected real discarded IKEA furniture in homes across Norway and turned them into a new collection at IKEA. Every brutally honest reason for why it was no longer needed was used in a disruptive tv ad – daring to also address the darker sides of life. The Life Collection 2022 was sold in every second-hand store across the country.
广告公司	Try Reklamebyrå
广告战役	The Life Collection 2022
广告主	IKEA
品牌	IKEA Second-hand furniture
Posted	11月 2022
行业领域	家用电器、家具及园艺工具
剧情简介	For many years, IKEA has inspired people with fresh new trends and affordable new furniture. But in world that is growing in a dangerous direction, IKEA saw the need to adapt their strategy in order to make their business more sustainable. With their new second-hand stores, IKEA needed to talk to their customers in a way that makes it clear we understand that life isn’t always pretty, and that there is many good reasons behind unwanted furniture.
媒体类别	影视
美术指导	Eirik Sørensen
文案	Caroline Riis
客户总监	Lars Mitlid
客户经理	Marte Heiersted
设计师	Ine-Anett Ask
设计师	Mats Mæland
设计师	Thomas Fuglem
Social Media Team	Cecilie Helsvig
Content	Maria Riis Rasmussen
Digital Content	Camilla Sand
数字设计	Vilde Dienso Skorpen
制作经理	Grace Chavez Heide
制作公司	Aparent
导演	Niels Windfeldt
摄影师	Niels Windfeldt