| 标题 | Make like Water |
| 广告公司 | Saatchi & Saatchi New Zealand |
| 广告战役 | Make like Water |
| 广告主 | Pump |
| 品牌 | Pump |
| 首次发布日期 | 2011 / 11 |
| 行业领域 | 矿泉水、汽水及瓶装水 |
| 剧情简介 | A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery. |
| 媒体类别 | 网站 |
| 执行创意总监 | Antonio Navas |
| 创意总监 | Anne Boothroyd |
| 文案 | Slade Gill |
| 美术指导 | Brad Collett |
| 客户总监 | Simon Wedde |
| 制作公司 | Plaza Films |
| Digital Designer | Alex Waskiewicz |
| Digital Developer | Matt Skinner |
| 客户经理 | Brodie Reid |
| 广告公司制片 | Natasha Gill |
| 制片 | Peter Masterton |