| 标题 | Knowledge |
| 广告公司 | Havas Sydney |
| 广告战役 | My Treatment My Choice |
| 广告主 | Reckitt Benckiser |
| 品牌 | My Treatment My Choice |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Aimed at informing the community about treatment options for opiate dependence, the My Treatment My Choice Street Art Initiative was launched on July 28, 2011. The first instalment was created in Sydney's Cathedral Street, Woolloomooloo. Three days later, a second art piece was created in Stephenson Street, Richmond, deep in the heart of Melbourne. Produced over two days and set deep within the urban environs of Sydney and Melbourne, the street art events were aimed at breaking down the complex barriers surrounding the treatment of opiate dependence.The events were designed to create conversation about the treatment choices available to residents of urban communities, who have been marginalized by long-term opiate addition problems, and also to launch an innovative new treatment, Suboxone Sublingual Film. Street artists 'Judd', 'Sirum' and 'Perso & Detch', well known for creating provocative and expressive art forms around the world, collaborated with the agency to deliver an emotional message deep within these urban settings. |
| 媒体类别 | 户外广告 |
| 执行创意总监 | Steve Coll |
| 美术指导 | Alex Evangelinidis |
| 文案 | Paul Suters |
| 制片 | Mike Gill |
| 客户总监 | David Bailey |
| 插图画家 | Darren Cole |
| 插图画家 | Nic Adamovich |
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SEE ALLMy Treatment
- 品牌:
- My Treatment My Choice
- 广告公司:
- Havas Sydney
Treatment
- 品牌:
- My Treatment My Choice
- 广告公司:
- Havas Sydney