Flipkart.com - "Cafe"

Happy Creative Services Bangalore, 印度

4977

品牌: Flipkart.com
国家: 印度

广告主: Flipkart

标题	Cafe
广告公司	Happy Creative Services
广告战役	No Kidding. No Worries.
广告主	Flipkart
品牌	Flipkart.com
首次发布日期	2011 / 8
行业领域	在线零售、网上商店
广告口号	No Kidding. No Worries.
哲学	The Task:Flipkart.com has gathered quite a reputation ever since its inception 4 years ago and amassed a solid fan base. All this was because they were the largest online sellers of books with a collection of 10 million titles. However, in the last one year, flipkart.com has introduced several other categories like mobiles, electronic items, personal healthcare, etc. – some of them being big ticket items. Being category leaders but also the first ones to do this, the task at hand was to tell people that there is nothing to worry about shopping online. Research (and personal experience) indicated that there were fears in people’s minds about it. Flipkart.com needed to give reassurance.
问题	Solution:Our learning was that once people used flipkart.com’s service, they became fans instantly. That is because they excelled in delivering and lived up to the promises. Their benefits were Cash on delivery, 30-day replacement and original products with original warranty apart from some of the best deals available online. The main problem was that people were wary of ordering online, especially the big ticket items. We had to address the fear and make people believe that shopping online was as easy as shopping from a store, only more convenient!
结果	Result:The day the films went on air and on social media sites, they started getting enough and more eyeballs. People started sharing and commenting almost immediately. Facebook saw the films being shared a few thousand times in a matter of days. The views on youtube.com touched 20,000 in a week. But what matters are the sales, you would think. Well, sales doubled in a couple of weeks, per day unit sales went up by almost a 100%, turnover increased to almost twice the size. ‘No kidding. No worries’ became a catchphrase attached to flipkart.com.
媒体类别	电视
Soundtrack	Original
客户主管	Neelima Kariappa
客户总监	Ruchika Chaudhry
摄影指导	Kartik Vijay
执行制片	Anand Menon
制作公司制片	Amarjeet Phukan
导演	Ayappa
执行创意总监	Praveen Das
执行创意总监	Kartik Iyer
联合创意总监	Naren Kaushik M