| 标题 | Cricket |
| 标题 (原始语言) | Grillo |
| 广告公司 | FCB Mexico City |
| 广告战役 | Yuzu Cricket |
| 广告主 | Maxcom |
| 品牌 | Yuzu |
| 首次发布日期 | 2011 / 9 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | In Mexico, when young people are bored, they tend to say 'Cree cree', emulating the cricket sound. That's the insight on which we built the campaign character. The Yuzu cricket is to boredom, what the Grim Reaper is to death: its materialization. Everytime you are bored, the cricket appears in your life aiming at keeping you entertained. But, being an bad professional, he makes boredom more unbearable. The cricket tone is like lowsy jokes; they suck, but still make you lagh. It is a ball-buster -and such meanness does really feel- but still you like it. The product, advertised in the campaign, is the first live TV to be enjoyed on any portable devices: cell phones, tablets, laptops, etc. Different from Netflix, which has just been launched, Yuzu is LIVE. It does not depend on a library, containing old stuff. That is the greatest difference of a product that is mind-blowing these days. You may be checking email at the office or on your way to somewhere and yet you will not miss the Barcelona match or your favourite series LIVE. We strongly believe this will revolutionize the Mexican market |
| 媒体类别 | 影视 |
| 创意总监 | Ariel Senzacqua |
| 创意总监 | Martín Giudicessi |
| 创意总监 | Salvador Pacheco |
| 文案 | Ricardo Aráoz |
| 美术指导 | Viridiana García |
| 执行制片 | Julio López |
| 制片 | Héctor Méndez |
| 客户总监 | Carlos Márquez |
| 客户企划 | Pilar Ortega |
| 制作公司 | Primo |
| 导演 | Jonathan Gurvit |
| 执行制片 | Caro Cordini |
| 制片 | Victoria Piantini |
| 后期制作 | The Maestros |
| 后期制作 | La Posta |
| 美术指导 | Rodo Fernandez |
| 音效设计公司 | Javier Umpierrez |