| 标题 | Mountain Road |
| 标题 (原始语言) | Cocculus 73 |
| 广告公司 | Havas Paris |
| 广告战役 | Cocculus 73 |
| 广告主 | Lehning |
| 品牌 | Cocculus 73 |
| Posted | 11月 2015 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| 媒体类别 | 平面 |
| 创意总监 | Alban Penicaut |
| 文案 | Edouard Dorbais |
| 美术指导 | Rémi Arnaud |
| 插图画家 | Florian Nguyen |
| Chief Executive Officer (CEO) | Vincent Mayet |
| 广告经理 | David Mingeon |
| 客户总监 | Ophélie Dumay |
| Consultant | Pauline Arguillere |
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