标题 | America's Most Haunted |
广告公司 | Grey New York |
广告战役 | America's Most Haunted |
广告主 | Change the ref |
品牌 | Change the ref |
首次发布日期 | 2022 / 6 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | The past few years have been among the deadliest years on record in the U.S. with 45,000 deaths annually. But the trauma of gun violence doesn’t end there. Survivors are haunted by the mental health impact every day. |
哲学 | America’s Most Haunted is a completely immersive, 360 audio experience. Advanced sound design brought this scary story to life with over 250 foley channels, spatial mixing techniques, and the frequency of fear (below 19 Hz). Contrasting moments of silence and peaks of volume created jump scares and built tension, while alternating ethereal and grounded sound design made the horror story sound all too realistic. In addition, muffled sound effects and reverbs were expertly used in the survivor’s flashbacks, while atonal distortions and abstract textures made the listener disorientated and uncomfortable. This effect was amplified through piano textures, waterphones, and a deconstructed soundtrack. But this wasn't just another scary story—it's a story inspired by a real shooting that left a teenager emotionally and physically scarred. We concluded the podcast by encouraging listeners to get involved at ChangeTheRef.org as well as providing emotional support resources at SurvivorsEmpowered.org. Ultimately, listeners weren’t just haunted—they were moved to take action. |
问题 | To reach a population desensitized to gun violence, we needed to make that trauma visceral. People needed to not just hear these stories, but to feel them. We created a chilling horror story and truly immersive audio experience. On June 3rd, 2022, National Gun Violence Awareness Day, we hijacked the popular, "Disturbed: True Horror Stories" Podcast, surprising listeners with a different kind of terror. |
媒体类别 | 案例研究 |
长度 | |
广告经理 | Manuel Oliver |
Worldwide Chief Creative Officer | Javier Campopiano |
首席创意官 | Tim Jones |
集团创意总监 | Laura Potucek |
集团创意总监 | Guy Bricio |
集团创意总监 | Josh Eastman |
集团创意总监 | Ron Lewis |
创意总监 | Olivia Peet |
创意总监 | Lindsei Barros |
创意总监 | Erica Gale |
美术指导 | Kaio Mendes |
项目经理 | Joey Scarillo |
客户总监 | Elizabeth Gilchrist |
音效设计公司 | CANJA Audio Culture |
音效设计公司 | Curitiba |
Sound Design Executive Producer | Nessa Mafra |
Sound Design Producer | Ana Flor Bohrer |
Sound Design Producer | Flavia Medeiros |
Sound Design Producer | Matheus Peres |
Head of Sound | Lucas Sfair |
Head of Sound | Eduardo Karas |
Head of Sound | Filipe Resende |
Sound Designer | Bruno Vieira Brixel |
Sound Designer | Leonardo Lima |
Global Creative Chairman | John Patroulis |
首席创意官 | Justine Armour |