| 标题 | Last Straw |
| 广告公司 | Isobar México |
| 广告战役 | Last Straw |
| 广告主 | Son de Miel |
| 品牌 | Son de Miel |
| 首次发布日期 | 2019 / 4 |
| 行业领域 | 杂货店、专卖店 |
| 哲学 | We realized that the diameter of the most commonly used straw is the same size as honeycomb cells, which means the straw has the perfect size for the most important bee species for pollination to be born: the apis mellifera. In order to build Last Straw beehives, we collected straws in rivers and fields, sterilized them, and created a design using 100% recyclable materials. In our design, the aesthetic responds to the functionality. It was inspired by Langstroth Jumbo traditional hives, created to produce honey but also ideal to increase bee population. Usually, bees build their hives starting with a perimeter. With Last Straw, the perimeter is already done, so they work less and reproduce more quickly. In the end, we achieved our two principal goals: increase bee population and reduce plastic pollution. The Last Straw blueprints are available under a Creative Commons license, so anyone can make use of this idea. |
| 媒体类别 | Product Design/Development |
| 长度 | |
| 更多信息 | www.laststraw.lat |
| Marketing Director | Gabriela Esqueda |
| Marketing Director | Michell Halley |
| PR Agency | PRP Mexico |
| PR Executive | Rosa Viñals |
| PR Executive | Arisbel Garay Rubio |
| PR Executive | Alma López |
| PR Executive | Hannah Ainsworth |
| PR Executive | Caroline Dean |
| PR Executive | Paola De la Barreda Becerril |
| PR Executive | Víctor Sánchez Pimentel |
| PR Executive | Sonia Calixto Fernández |
| 客户主管 | Fernanda Mantilla |
| 客户主管 | Adriana González |
| Global Chief Creative Officer | Ronald Ng |
| 首席创意官 | Luis Ribo |
| 集团创意总监 | David Sánchez Zacarias |
| 集团创意总监 | Jorge Ortega |
| 创意总监 | Francisco Hernandez |
| 创意总监 | Rodrigo Zuñiga |
| 联合创意总监 | Mario Berber |
| 联合创意总监 | Pilar Burgos |
| 文案 | Ulises Jimenez |
| 美术指导 | Carlos Zaldo |
| 美术指导 | Isis Abundis |
| Concept | Pilar Burgos |
| Concept | Carlos Zaldo |
| Concept | Isis Abundis |
| Concept | Ulises Jimenez |
| Concept | Cecy Campos |
| Concept | Daniel Valencia |
| 广告公司执行制片 | Jorge Russ |
| 广告公司执行制片 | Raul Rojas |
| 广告公司执行制片 | Diego Palomino |
| Creative technologist | Javier Fuentes |
| Social Media Strategist | Tony Saavedra |
| 编程人员 | Javier Fuentes |
| 项目经理 | Ricardo Tovar |
| 项目经理 | Alma Memije |
| 项目经理 | Diana Martínez |
| 制作公司 | Árbol Cine |
| 导演 | Carlos Cruz |
| Senior Executive Producer | Enrique Shclebach |
| Senior Executive Producer | Annaiz Cortés |
| Senior Executive Producer | Raul Villanueva |
| 执行制片 | Alonso Mendoza |
| 执行制片 | Stefano Borzato |
| 执行制片 | Samuel Garcilazo |
| 摄影指导 | Manuel Caballero |
| 动画 | Levi López |
| 动画 | Daniel Valencia |
| 剪辑师 | Rodrigo Guerrero |
| 剪辑师 | Edgar Guerrero |
| 设计公司 | Prax Lab |
| Design Director | Felipe Mantilla |
| Design Director | María Jimenez |
| 设计师 | Alonso Gamboa |
| 设计师 | Herel Sánchez |
| 摄影师 | Mariano Cano |
| 摄影师 | Nahum Padilla |