| 标题 | Power Of a Coin |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | Power Of a Coin |
| 广告主 | Bischöfliches Hilfswerk Misereor |
| 品牌 | Misereor |
| 首次发布日期 | 2012 / 1 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
| 媒体类别 | 案例研究 |
| 美术指导 | Matthias Grotter |
| 客户主管 | Jan Kowalsky |
| 创意总监 | Rolf Leger |
| 美术指导 | Felix Schulz |
| 文案 | Sascha Petersen |
| Creative Director Online | Matthias Erb |
| 制作经理 | Thomas Beecken |
| 插图画家 | Bomboland |
| Interactive Development | Tom Schallberger |
| 客户主管 | Jessica Gustafsson |
| 客户主管 | Guido Block |
| Web Developer | Wadim Filippov |
| Art Buyer | Emanuel Mugrauer |
| Art Buyer | Katja Sluyter |
| 剪辑师 | Monika Hütter |