| 标题 | Wrangler Brand |
| 广告公司 | WE ARE Pi |
| 广告战役 | Born Ready |
| 广告主 | Wrangler Company |
| 品牌 | Wrangler |
| 首次发布日期 | 2015 |
| 行业领域 | 服装 |
| 广告口号 | Born Ready |
| 剧情简介 | Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market. So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future. Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. |
| 哲学 | Born Ready |
| 问题 | Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market. |
| 结果 | So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future. Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 波兰, 俄罗斯, 法国, 德国, 爱尔兰, 英国, 意大利, 葡萄牙, 西班牙 |
| 更多信息 | www.wearepi.com |
| Founder | Patrick Garvey |