| 标题 | Flood |
| 广告公司 | LMO Advertising |
| 广告战役 | Citizen Soldiers |
| 广告主 | Army National Guard |
| 品牌 | National Guard |
| 首次发布日期 | 2011 / 8 |
| 行业领域 | 政府与其他机构 |
| 广告口号 | I remember the moment. |
| 哲学 | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| 问题 | Reenact a rescue of flood victims in the aftermath of a hurricane. |
| 结果 | The production of the commercials was a major undertaking and included six days of shooting at Camp Roberts, near Pismo Beach in central California, and Joint Forces Training Base, near Long Beach. A variety of sophisticated military machinery was employed in the production. For a rescue sequence that appears in the hurricane spot, a Black Hawk helicopter was placed on top of a giant, custom-built gimble to simulate flight. For long shots, Salomon captured aerial footage of a suburban neighborhood with talent, standing on rooftops, but the flood waters, however, were added in post. |
| 媒体类别 | 电视 |
| 市场 | 美国 |
| 剪辑师 | Jonathan Del Gatto |
| 后期制作 | Foundation |
| 执行制片 | Marc Lasko |
| 导演 | Mikael Salomon |
| 制作公司 | Original |
| 广告公司制片 | Jack Noone |
| 客户主管 | Jordan Rix |
| 客户主管 | Mariam Djavadi |
| 客户总监 | Jessica Boyle |
| 联合创意总监 | Jeff Wright |
| 联合创意总监 | Adam Chism |
| 创意总监 | Dave Marinaccio |
More Work
SEE ALLFire
- 品牌:
- National Guard
- 广告公司:
- LMO Advertising
Storm
- 品牌:
- National Guard
- 广告公司:
- LMO Advertising