| 标题 | It’s Simply Better with Philadephia 1 |
| 广告公司 | Ogilvy UK |
| 广告战役 | It’s Simply Better with Philadephia |
| 广告主 | Mondelez |
| 品牌 | Philadelphia |
| 首次发布日期 | 2023 / 3 |
| 产品 | n/a |
| 行业领域 | 奶酪 |
| 广告口号 | it’s simply better with Philadelphia |
| 剧情简介 | The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”. |
| 媒体类别 | 户外广告 |
| 广告经理 | Kirsten McPherson |
| 广告经理 | Raphael Capitani |
| 广告经理 | Nancy Galvin |
| 创意总监 | Andy Davis |
| 创意团队 | Bernard Burton |
| 创意团队 | George Walters |
| Approval Client | Peter Park |
| 客户总监 | Kathryn Smith |
| Strategy Director | Edward Perenyi |
| 项目经理 | Phoebe Salter |
| 制作公司 | Prodigious UK |
| Creative Director | Andy Davis |
| Creative Team | Bernard Burton & George Walters |
| Design Team | Joe Glover, Edie Paskin |
| Client Lead | Peter Park |
| Account Director | Kathryn Smith |
| Strategy Director | Edward Perenyi |
| Project Manager | Phoebe Salter |
| Offline Production | Sue Streatfield |
| Art-Buying | Ross Walker |
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