| 标题 | Smokin' BBQ Chicken Temptation |
| 广告公司 | McCann London |
| 广告战役 | Smokin' BBQ Chicken Temptation |
| 广告主 | Doctor's Associates Inc. |
| 品牌 | Subway |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 食品 |
| 广告口号 | The SMOKIN’ BBQ CHICKEN TEMPTATION Music Video |
| 哲学 | The Sub is an extension of the premium CHICKEN TEMPTATION® Sub launched last year. It’s the perfect summer Sub with crispy bacon, a breaded chicken breast fillet topped off with a new southern style BBQ sauce. This new sauce is something that has been brought to life through the themes and music of the new campaign. The 20 second TV commercial set in the deep south, features an engaging and energetic quartet of musicians playing at a barn dance, only the instruments they are playing are Subs! In a modern twist, it introduces beat-boxing into the harmonica music, bringing the world of deep south American flavour firmly into the fun and modern world of SUBWAY®. You Tube sensation Yuri Lane*, famous for his musical fusions of harmonica and beat boxing, scored the music and appeared in the advert.As well as the 20 second commercial SUBWAY® stores have created an extended two minute music video hosted on Facebook and supported by Spotify. In a first for SUBWAY® and showing innovation in this relevant space, audiences will also be able to create their own re-mixes of the soundtrack on a bespoke ‘SUB-BEAT Sequencer’ using the mxp4 platform. This audience participation will in-turn interface with the SUBWAY® stores Facebook page where fans can view full music video content and share with friends. Once people interact via the online platforms they can enter a prize draw as well as download vouchers for the SMOKIN’ BBQ CHICKEN TEMPTATION® Sub redeemable in store. The redemption of these QR-coded vouchers offered exclusively via online participation tools will allow SUBWAY® stores to assess the in-store traffic driven by social media. |
| 媒体类别 | 电视 |
| Soundtrack | Yuri Lane and McCann London |
| 文案 | Melissa Cain |
| 美术指导 | James Rooke |
| 创意总监 | Matt Crabtree and Simon Hepton |
| 剪辑师 | Sam Gunn |
| 后期制作 | White House |
| 导演 | Matt Lenski |
| 制作公司 | ASD Lionheart |
| 战略企划 | Jamie Venerus and Alex Kirk |
| Media Rep. | Mediacom Edinburgh |
| 客户企划 | Jon Tipple and Philip Jackson |