| 标题 | Create Your Way |
| 广告公司 | BLVR |
| 广告战役 | Create Your Way |
| 广告主 | Andis |
| 品牌 | Andis |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 发刷、梳子及配件 |
| 广告口号 | Create Your Way |
| 哲学 | BLVR helped Andis, a USA-owned, fourth-generation market leader, reimagine their end-to-end brand experience and company positioning, repositioning Andis as a creative empowerment brand, fully embodying the company’s commitment to championing creativity and artistry, all while paying homage to the brand’s strong legacy. The partnership began in 2019, and included everything from extensive market research and trend analysis, to developing a meaningful positioning, to reimaging the iconic Andis’ logo, to a full brand identity system, including web and mobile sites, new packaging design and unboxing experience, print and digital assets, as well as a library of educational content. The manifesto film, directed by Kevin Bolger, is a culmination of the new brand positioning. It highlights the creative spirit found in Andis’ core user segments, from professional barbers and stylists, to animal groomers, to parents cutting their kids’ hair. The piece showcases the creativity, innovation and passion behind what drives Andis’ users to do what they do best. Connecting the livestock element of Andis’ business to the barbering side, BLVR found a unique story in the Compton Cowboys, who are featured in the film. The horseback and farming collective have used Andis’ tools on their animals for many years. Beyond that, what the Cowboys stand for resonates deeply with Andis’ beliefs and values, tenants which make this the ideal partnership between ambassador, agency and brand. Since the beginning of BLVR and Andis’ relationship they have been driven to find a new way to emotionally connect by celebrating a higher purpose - one fueled by creativity, artistry and expression. This new brand positioning creates a historic moment to create a new era for Andis. |
| 媒体类别 | Corporate/Brand Identity |
| 长度 | |
| 更多信息 | www.andis.com |
| VP Marketing | Gary Stanczyk |
| Director of Brand Strategy | Angie Vlasaty Peterson |
| Corporate Communications | Bruce Bock |
| Art Director & Graphic Designer | Greg Zychowicz |
| Chief Executive Officer (CEO) | Scott Hancock |
| 创意总监 | Austin Lane |
| Senior Designer | Damin Sterling |
| 文案 | Wendy Cloherty |
| Head of Production | Nathan Pitzel |
| Integrated Producer | Haley Arenson |
| Strategist | Lenya McGrath |
| Strategist | Cat Van Ryckeghem |
| Strategist | Stephanie McNabb |
| 客户总监 | Erica Hernandez |
| 客户主管 | Melanie Campfield |
| Account Coordinator | Kristopher Duperron |
| 制作公司 | Namesake |
| 导演 | Kevin Bloger |
| 执行制片 | Tori Palmatier |
| 摄影指导 | Sean Bagley |
| Line Producer | Ben Narich |
| Line Producer | Cynthia Martinez |
| 后期制作 | Cut & Run New York |
| 执行制片 | Amburr Farls |
| Senior Producer | Brian Mulvey |
| 剪辑师 | Ben McCambridge |
| 着色 | Company 3 |
| Colorist | Matt Osborne |
| Color Producer | Blake Rice |
| 音乐作曲家 | Maxime Hervé |
| VFX / Finishing | Jogger |
| Head of Production | Diana Cheng |