Sleyman Khodor
Executive Creative Director at Lew'Lara\TBWA
São Paulo, 巴西
标题The Barbecue Bible
广告公司
广告战役 The Bible of Barbecue
广告主 Tramontina
品牌 Tramontina
首次发布日期 2016
行业领域 餐具,刀叉,炊具
剧情简介 Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. 
媒体类别 互动
长度
创意总监
美术总监
创意总监
摄影
摄影指导
文案
音效制作
文案
首席创意官
文案
美术指导
插图
文案
导演
动作设计
动作设计
制作公司
插图

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