| 标题 | The choir against hate speech |
| Brief | Only 5% of users are responsible for the majority of hate comments. That's a lot less than you might think. These 5% are still loud.Our goal was to change the tune and put things in perspective. To encourage people to act against hate online, to not be afraid, because, after all, they are the vast majority. They are the 95%.And if they come together, if they stand together, if they raise their voices together, then love will be louder. And hate has no chance.So we had people sing real hate comments. Exactly 5 people. In a beautiful arrangement of John Farnhams song “You’re the voice”. Then we had other people come together and sing the same song. With the actual lyrics.First it becomes a struggle, a fight, voices against voices, but in perfect tune. But the more people join the choir, the more the 5 people singing real hate comments get overpowered. Until 95 people sing “You’re the voice” in a thrilling and powerful performance, together against hate. |
| 广告公司 | Saatchi & Saatchi Düsseldorf |
| 广告战役 | The Choir Against Hate Speech |
| 广告主 | Deutsche Telekom |
| 品牌 | Deutsche Telekom |
| Posted | 11月 2022 |
| 行业领域 | 企业传播 |
| 剧情简介 | Only 5% of people spread hate online. They ridicule, insult and intimidate, they degrade and hurt other people. And even though they are a minority of only 5%, the internet sometimes feels like a generally hateful place. Because hate is always loud. |
| 媒体类别 | 广播 |
| 广告经理 | Ulrich Klenke |
| 广告经理 | Dr. Christian Hahn |
| 广告经理 | Carolin Kunz |
| 广告经理 | Stefan Fox |
| 首席创意官 | Dennis May |
| Creative Director -Art | Tomas Tulinius |
| Creative Director, Copywriter | Stephan Schaefer |
| 广告公司制片 | Insa Frerichs |
| 战略企划 | Maximilian Ginter |
| Business Director | Katrin Spiegel |
| 客户经理 | Anne Schlicht |
| 制作公司 | Tempomedia Filmproduktion GmbH FRANKFURT |
| 导演 | Henry Alex Rubin |
| 执行制片 | Birgit Damen |
| 执行制片 | Uli Jason Ulbrich |
| 摄影指导 | Benoit Soler |
| Music Prod Company | Supreme Music |
| Music Executive Producer | Florian Lakenmacher |
| Music Executive Producer | Jo Sandow |
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