| 标题 | Guess the Car - The blind test |
| 广告公司 | BBDO Berlin |
| 广告战役 | Guess the car - The blind test |
| 广告主 | Daimler AG |
| 品牌 | Smart |
| 首次发布日期 | 2014 / 5 |
| 产品 | Fortwo |
| 行业领域 | 小型车 |
| 广告口号 | Small outside. Big inside |
| 剧情简介 | The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Michael Schaller |
| 广告经理 | Markus Zeller |
| 创意团队 | Jan Harbeck |
| 创意团队 | Lukas Liske |
| 创意团队 | Daniel Schweinzer |
| 创意团队 | Ton Hollander |
| 导演 | Daniel Schmidt |
| 制作公司 | Markenfilm Crossing GmbH |
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