| 标题 | Blood Relations |
| 广告公司 | BBR Saatchi & Saatchi |
| 广告战役 | Blood Relations |
| 广告主 | The Peres Center for Peace |
| 品牌 | The Impossible Brief |
| 首次发布日期 | 2012 / 4 |
| 行业领域 | 献血、器官捐赠 |
| 广告口号 | Could you hurt someone with your blood running through their veins? |
| 剧情简介 | Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it. |
| 媒体类别 | 促销与事件 |
| 战略企划 | Rachel Friend |
| 战略企划总监 | Guy Gordon |
| 客户主管 | Noa Sharf |
| 客户主管 | Lee Bryn |
| 客户总监 | Nir Federbush |
| 制作经理 | Bosmat Marmarely |
| Head of Production | Dorit Gvili |
| 技术开发 | Leonid Angarov |
| 设计师 | Steve Reiches |
| 美术指导 | Nathan Freifeld |
| 文案 | Shachar Aylon |
| 创意总监 | Eddie Goldenberg |
| 创意总监 | Tomer Gidron |
| 创意总监 | Eran Nir |
| 执行创意总监 | Yoram Levi |
| 创意合伙人 | Royer Jean-Christophe |
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