| 标题 | The Interactive Coal-Gate |
| 广告公司 |
BBDO Düsseldorf GmbH
|
| 广告战役 |
The Interactive Coal-Gate
|
| 广告主 |
BBDO
|
| 品牌 |
BBDO
|
| Posted | 7月 2011 |
| 行业领域 | 事件/展会管理
|
| 哲学 | The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands. |
| 结果 | 900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies. |
| 媒体类别 |
Packaging, Branding & Design
|
| 首席创意官 |
Christian Mommertz
|
| 首席创意官 |
Wolfgang Schneider
|
| 执行创意总监 |
Carsten Bolk
|
| 美术指导 |
Achim Metzdorf
|
| 文案 |
Isabel Campagna
|
