| 标题 | It all starts with skills |
| 广告公司 | M&C Saatchi Group |
| 广告战役 | It all starts with skills |
| 广告主 | Department for Education |
| 品牌 | Department for Education |
| 首次发布日期 | 2024 / 1 |
| 行业领域 | 政府与其他机构 |
| 哲学 | The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | The Corner Shop |
| Online Studio | Absolute Post |
| 创意合伙人 | Guy Bradbury |
| 创意团队 | Holly Sutton-Williams |
| 创意团队 | Dan Lacey |
| Managing Partner | Christian Davis |
| Senior Account Director | Imogen Walkden |
| 客户总监 | Isabella Forbes |
| Senior Account Manager | Brydie Heaphy |
| Senior Account Manager | Evie Nagy |
| 客户经理 | Zizzy Lugg-Williams |
| Trainee Account Manager | Sonia Khanna |
| Head of Strategy | Sophie Lean |
| Senior Strategist | Shaun Okoh |
| 制片 | Ashley Williams |
| Project Director | Duncan Collins |
| Project Director | Sophie Freeman |
| 数字制片 | Kevin Katende |
| 广告经理 | Chloe Saklow |
| 广告经理 | Laurence Russ |
| 广告经理 | Louise Silous-Holt |
| 广告经理 | Dawn Hirst |
| 广告经理 | Laura Tiplady |
| 广告经理 | Lisa Hopper |
| 广告经理 | Naomi Balaam |
| 广告经理 | Janina Smith |
| 广告经理 | Claire Russell |
| 广告经理 | Jennifer Gallagher |
| 广告经理 | Poppy Morgan |
| 广告经理 | Clare Carter |
| 广告经理 | Elina Svantesson |
| 广告经理 | Max Davey |
| 导演 | Vincent René-Lortie |
| 摄影指导 | Magnus Joenck |
| 执行制片 | Tess Mitchell |
| 制片 | Ellie Fry |
| 后期制作 | Work Editorial |
| 剪辑师 | Martin Leroy |
| Colorist | Matt Turner |
| Sound Engineer | Jack Sedgwick |
| 音效 | King Lear |
| Music Supervision | Lizz Harman |
| Music Supervision | DLMDD |
| 音乐作曲家 | Theo Vidgen |
| Stills | Picture Club |
| 摄影师 | Ben Stockley |
| Retoucher | Dennis Tuffnell |
| 媒介公司 | SMRS |
| Lead Client Partner | Charlotte Rock |
| Client Partner | Zoltan Ferenczy |
| Senior Client Manager | Robyn Brown |
| Client Manager | Adam Nicholson |
| Marketing Consultant | Rachel Empson |