| 标题 | Shave Sutra |
| 广告公司 | BBDO India |
| 广告战役 | Shave Sutra |
| 广告主 | Procter & Gamble |
| 品牌 | Gillette |
| Posted | 7月 2011 |
| 行业领域 | 剃须刀，刀片 |
| 剧情简介 | Indian men were finding shaving an increasingly boring chore. Men were reluctant to shave everyday, especially weekends. Just doing an ad was not the solution. We had to raise a nationwide public sentiment and response to change this situation. An insightful Nielsen finding - 72% of women find the act of shaving their man sexy - triggered the idea of involving women, and getting men excited to shave everyday. |
| 问题 | Men find shaving a boring chore. |
| 结果 | In 60 days...more than 4 million new consumers joined the Gillette franchise. The campaign got over $3.4 million worth of free media coverage. We got 19.5 million digital interactions. The mass shaving event broke the Guiness Book of Records. Post campaign, 90% of women in the capital agreed that shaving is an essential part of foreplay. Mach3 Turbo Sensitive, the most expensive razor in India, became the highest selling razor in India. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Rajdeepak Das |
| 创意总监 | Josy Paul |
| 创意总监 | Rajesh Saathi |
| 文案 | Pashyn Sethna |
| 导演 | Rajesh Saathi |
| 制片 | Raj Hatte |
| 制片 | Harish Nambiar |
| 文案 | Rajdeepak Das |
| 文案 | Rajesh Saathi |
| 文案 | Josy Paul |
More Work
SEE ALLThe Sons of Vikrant
- 品牌:
- Bajaj V
- 广告公司:
- Leo Burnett India
Bad Dancer
- 品牌:
- Sony MAX
- 广告公司:
- Wunderman Thompson South Asia
Office
- 品牌:
- Sony MAX
- 广告公司:
- Wunderman Thompson South Asia
Swift and Shout
- 品牌:
- Maruti Suzuki
- 广告公司:
- Publicis
Ford Figo
- 品牌:
- Ford
- 广告公司:
- WPP Global Team Ford