Rajdeepak Das
Chief Creative Officer at Leo Burnett India, Mumbai
Mumbai, 印度
标题Reuniting memories from 1947
BriefThe 1947 Partition of India and Pakistan created two separate nations, forcing more than 14 million people to migrate overnight. Many of them left belongings behind. Nearly 70 years later, OLX, a used goods site operating in India and Pakistan, launched Dastaan: a project that aimed to reunite people with their lost objects. People in both countries were asked to list things that had been left behind during the Partition. A video featuring a real life story kicked off the campaign. Soon thousands of people were reunited with evocative objects and family heirlooms.
广告公司
广告战役 Reuniting memories from 1947
广告主 OLX.in
品牌 OLX
Posted11月 2016
行业领域 网上拍卖
剧情简介 OLX.in is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. If you want to buy something - here you will find interesting items, cheaper than in the store. Start buying and selling in the most easy way on OLX.in.
首席创意官
Chief Executive Officer (CEO)
创意总监
创意总监
创意总监
创意总监
文案
文案
文案
文案
文案
文案
美术指导
美术指导
美术指导
制作公司
导演
制作公司制片
广告公司制片
广告公司制片

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started