| 标题 | Offside comment on Twitter | Sofi |
| 广告公司 | Don |
| 广告战役 | Referees |
| 广告主 | Amnesty International |
| 品牌 | Amnesty International |
| 首次发布日期 | 2022 / 12 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | During World Cup matches, social media are on fire. Many of the trending topics on Twitter while matches are being played, are aggressions. So we started a search trying to understand how this hostility increased on Twitter when a match was about to begin. And, unlike many campaigns that talk to haters, we decided to speak to users who share, like or simply ignore this type of aggressions. Because making this nonsense stop, also depends on them. |
| 哲学 | Denouncing/reporting every comment that crosses the line. In football language: today you become a referee. We used the VAR resource to show when a comment became "reportable", inviting users to become referees and denounce every offside comment. |
| 媒体类别 | 互动 |
| 首席创意官 | Gabriel Huici |
| Chief Executive Officer (CEO) | Papon Ricciarelli |
| General Manager | Jorge Villar |
| Coordinador General | Mariano Ricciarelli |
| 创意总监 | Matias Lobos Leon |
| Group Creative Directors | Belén Calzone |
| Group Creative Directors | Paula Carboni |
| 创意总监 | Ana Kabat |
| 创意总监 | Facundo Beola |
More Work
SEE ALLSecond Job
- 品牌:
- Telemundo
- 广告公司:
- Grey Group Argentina
Hospital
- 品牌:
- Magistral
- 广告公司:
- Grey Group Argentina
SausageFlan
- 品牌:
- Ayudin
- 广告公司:
- Grey Group Argentina