| 标题 | Bundy Think Tank |
| 广告公司 | Leo Burnett Sydney |
| 广告战役 | Bundy Think Tank |
| 广告主 | Diageo |
| 品牌 | Bundaberg Rum |
| Posted | 6月 2011 |
| 行业领域 | 含酒精类饮料 |
| 哲学 | Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films. |
| 媒体类别 | Web Film |
| 软件开发人员 | Kevin Brown/William Parry |
| 制片 | Adrian Gunadi |
| 音乐 | Song Zu |
| 剪辑公司 | Guillotine |
| 后期制作 | Cutting Edge |
| 摄影指导 | Daniel Ardilley |
| 导演 | Robin Walters |
| 广告公司制片 | Tim Denton |
| 客户企划 | Warwick Heathwood |
| 客户总监 | Jodi McLeod |
| 客户主管 | Peter Bosilkovski |
| 美术指导 | Dan Oliva |
| Other | Rob Kleckner |
| 美术指导 | Kieran Ots |
| 文案 | Rupert Taylor |
| 美术指导 | Time Green |
| 创意总监 | Tim Greenwood |
| 执行创意总监 | Andy DiLallo |
| 设计师 | David Mugford |
| 制片 | Tara Riddell |
| 制片 | Peter Grasse |
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- 品牌:
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- 广告公司:
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- 品牌:
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- 广告公司:
- Leo Burnett