| 标题 | Martin Luther King |
| 广告公司 | Ogilvy South Africa |
| 广告战役 | Eyes |
| 广告主 | Bookdealers |
| 品牌 | Bookdealers |
| 首次发布日期 | 2011 / 5 |
| 行业领域 | 其他 |
| 广告口号 | Biographies |
| 哲学 | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| 媒体类别 | 海报 |
| Art Buyer | Mare Hofmeyr |
| Retoucher | Ryan Greig |
| Stock photography | Corbis Images/Great Stock |
| 摄影师 | David Prior |
| 美术指导 | Marion Bryan |
| 文案 | Gary du Toit |
| 创意总监 | Mike Martin |
| 创意总监 | bridget johnson |
| 执行创意总监 | Fran Luckin |
| 摄影图片库 | Yousuf Karsh, Camera Press London |
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