标题 | Martin Luther King |
广告公司 | Ogilvy South Africa |
广告战役 | Eyes |
广告主 | Bookdealers |
品牌 | Bookdealers |
首次发布日期 | 2011 / 5 |
行业领域 | 其他 |
广告口号 | Biographies |
哲学 | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
媒体类别 | 海报 |
Art Buyer | Mare Hofmeyr |
Retoucher | Ryan Greig |
Stock photography | Corbis Images/Great Stock |
摄影师 | David Prior |
美术指导 | Marion Bryan |
文案 | Gary du Toit |
创意总监 | Mike Martin |
创意总监 | bridget johnson |
执行创意总监 | Fran Luckin |
摄影图片库 | Yousuf Karsh, Camera Press London |