| 标题 | Cheltenham |
| 广告公司 | BBH |
| 广告战役 | Cheltenham |
| 广告主 | Ladbrokes |
| 品牌 | Ladbrokes |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 博彩与赌博 |
| 哲学 | Leading betting brand Ladbrokes prepares for the return of the Cheltenham Festival (16th-19th March) with the launch of a new campaign that celebrates how customers pick their horses for the races. Leaning on its enduring brand promise of ‘Ladbrokes is where the nation plays’, the campaign reminds the public that however they pick their horse, Ladbrokes has a bet for them. Created by Olivia Shortland and Stephanie Flynn, the film, directed by Stacy Wall of Rogue Films, features people from all walks of life talking directly to camera about what they look for when looking for ‘the one.’ Whether it’s simply the connection or ‘good vibe,’ the eyelashes or the lean, muscular build, the confidence or the pride, each scene beautifully captures the unique criteria that sits behind each character’s selection. Viewers are made to believe that each person is talking about what they look for in their real-life, human partners but we later discover the rug pull that they have been referring to racehorses the entire time, with the spot set to an instrumental rendition of Meat Loaf’s iconic “I’d do anything for Love” track. The film is supported by multiple cross-channel activations, including radio, print and a digital campaign which features a microsite with dating app ‘swipe left/swipe right’ type functionality. This site allows customers to swipe through their horse selection and see horse names, jockey skills, horse profiles and live odds to allow them to pick their horse during the most highly anticipated four days of jump racing in the calendar - the Cheltenham Festival. Held each March, the Cheltenham Festival attracts the most talented horses, trainers and jockeys with 28 races held across four days of jump racing. And whilst the stands will be empty this year as the nation continues its fight against Covid-19, members of the public will be able to view each race live on TV and place bets via the Ladbrokes app throughout the four day festival. |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | Meat Loaf “I’d do anything for Love” |
| 制作公司 | Rogue Films |
| 剪辑公司 | Tenthree |
| 音效 | 750mph |
| 媒介公司 | the7stars |
| 导演 | Stacy Wall |
| 文案 | Olivia Shortland |
| 创意总监 | Nick Gill |
| 美术指导 | Stephanie Flynn |
| Business Leader | Jon Barnes |
| Senior Account Director | Sam Hardy |
| 客户经理 | Caitlin Quigley |
| 客户经理 | Atalanta Purce |
| 客户主管 | Benny Younger |
| Senior Strategist | Robert Meiklejohn |
| 广告公司制片 | Matt Towell |
| 广告公司制片助理 | Rory Reames |
| 执行制片 | Kate Taylor |
| 制片 | Maddy Easton |
| 制作经理 | Hannah Joy Cooney |
| 摄影指导 | Nanu Segal |
| 后期制作 | Untold Studios |
| 剪辑师 | Ellie Johnson |
| 音效 | Ben Gulvin |
| Music Supervision | Hywel Evans |
| Music Supervision | TMS Black Sheep Music |
| 数字制片 | Kevin Mccloat |
| 设计师 | Christian Kolodziejski |
| 设计师 | Adam Buckland |
| Art Producer | Adam Overton |
| 项目经理 | Katie Bloom |
| Digital | Wellcom |
| Developer | Manuel Yemoh |
| 广告经理 | Dominic Grounsell |
| 广告经理 | Angela Porter |
| 广告经理 | Stewart Townsend |
| 广告经理 | Benjamin Reeves |
| PR Agency | ZPR |
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