| 标题 | QR Code red cross |
| 广告公司 | Leo Burnett Colombia |
| 广告战役 | QR donations Red Cross Colombia |
| 广告主 | Red Cross Colombia |
| 品牌 | Red Cross Colombia |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | Escanea el codigo y sacalos del agua |
| 剧情简介 | Thousands of people reached and other miles being part of this cry of support for the Colombian National Team. The content generated by the fans allowed us to generate a direct connection with our users and exponentially grow our social networks. In recent years, winter in Colombia left millions of victims, for this reason we wanted to use one of the most recurrent images in the news, the aerial shots of the floods, to invite people to donate and thus support the people who love us the most. they need. |
| 媒体类别 | 平面 |
| DGC | Mauricio Sarmiento |
| DGC | Fernando Hernández |
| Creative Director | Edwin Lopez |
| Creative Director | Jorge Orozco |
| Digital Team Leader | Ricardo Espitia |
| Artistic Director | Andres Homez |
| Artistic Director | Ricardo Espitia |
| Artistic Director | Edwin Lopez |
| Copywriter | Jorge Orozco |
| Copywriter | Edwin Lopez |
| Copywriter | Renzo Otalora |
| Executive | Oscar Izquierdo |
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