| 标题 | The Ferry |
| 广告公司 | The Monkeys |
| 广告战役 | Guide Dogs Experience Unseen |
| 广告主 | Guide Dogs NSW/ACT |
| 品牌 | Guide Dogs NSW/ACT |
| 首次发布日期 | 2012 / 11 |
| 行业领域 | 疾病认知、救助机构 |
| 问题 | The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno. Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â The spots will run in NSW across Metro and Regional television networks. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | OTTO/POOL |
| 导演 | Simon Harsent |
| 执行创意总监 | Justin Drape |
| 创意总监 | Noah Regan |
| 美术指导 | Bradley Averill |
| 文案 | Henry Kember |
| 制片 | Cameron Gray |
| 客户总监 | Jill Large |
| 音效 | Song Zu |
| 广告公司制片 | Jade Wannell |
| 音乐 | Brian Eno |
| 后期制作 | The Editors |
| 客户经理 | Alex Don |
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