| 标题 | Passion Leaves Its Mark Again |
| 广告公司 | DDB Barcelona |
| 广告战役 | Passion Leaves Its Mark Again |
| 广告主 | Audi |
| 品牌 | Audi |
| 首次发布日期 | 2011 / 12 |
| 行业领域 | 企业传播 |
| 哲学 | Saturday, December 10th, the Spanish Derbi a.k.a. “El Clásico” will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge. |
| 媒体类别 | 平面 |
| 文案 | Javier Nuñez |
| 美术指导 | Aldo Ferretto |
| 美术指导 | Silvia Cutillas |
| 创意总监 | Alejandro Arriagada |
| 创意总监 | Jaume Badia |
| 执行创意总监 | Fernando Barbella |
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