Jean-Laurent Py
Directeur de la Création at Babel
France, 法国
标题We, the Lovers
广告公司
广告战役 WE, THE LOVERS
广告主 Santé Publique France
品牌 SANTÉ PUBLIQUE FRANCE
首次发布日期 2021 / 11
产品 LGBTQ+
行业领域 机构/公益组织/非盈利组织
剧情简介 The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
媒体类别 案例研究
长度
创意总监
创意总监
美术指导
文案
Head of TV
导演
制作
后期制作 FIRM
音效制作

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