Sébastien Boutebel
Chief Creative Officer (CCO) at Saatchi&Saatchi
Dubai, 阿拉伯联合酋长国
标题Offset Boxset
广告公司
广告战役 Offset Boxset
广告主 Kinokuniya Bookstores
品牌 Kinokuniya Bookstores
Posted3月 2024
行业领域 杂货店、专卖店
剧情简介 Every second of social media generates carbon emissions. But every second of reading doesn’t. That’s why we launched the Offset Boxset - designed to show how every second of reading can save the planet. For instance, if you spend 14 hours on social media, you generate 1 kilo of co2eq. Our 1-kilo boxset, had books with the exact reading time required to reduce it. People could choose to reduce 1,2,3 or 4 kilos of co2eq. We also teamed up with Sacred Groves, an organization that works to protect forests. Buying a 1-kilo boxset would help preserve 10sq. ft of forest. This partnership meant that readers could now become guardians of the forest.
媒体类别 案例研究
长度
首席创意官
执行创意总监
创意总监
联合创意总监
联合创意总监
文案
剪辑师
Chief Executive Officer (CEO)

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