| 标题 | Dream Recorder App |
| 广告公司 |
twofifteenmccann
|
| 广告战役 |
Dream Recommendations
|
| 广告主 |
Help Remedies
|
| 品牌 |
help i can't sleep
|
| 首次发布日期 |
2011 / 3
|
| 行业领域 | 非处方药
|
| 哲学 | help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad. |
| 问题
| Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| 结果 | agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. |
| 媒体类别 |
手机广告
|
| 执行创意总监 |
Scott Duchon
|
| 执行创意总监 |
John Patroulis
|
| 创意总监 |
Paul Caiozzo
|
| 创意总监 |
Nathan Frank
|
| 美术指导 |
Paul Caiozzo
|
| 美术指导 |
Nathan Frank
|
| 文案 |
Paul Caiozzo
|
| 文案 |
Nathan Frank
|
| 广告公司制片 |
Mandie Bowe
|
| 广告公司制片 |
Joyce Chen
|
| 客户主管 |
Melissa Hill
|
| Digital Production Company |
We Are Licious
|