标题 | Telcollection |
广告公司 | TBWA\ Helsinki |
广告战役 | Telcollection |
广告主 | Prisma |
品牌 | Prisma |
首次发布日期 | 2020 |
行业领域 | 服装、服饰店 |
哲学 | Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
媒介公司 | Carat Finland Oy Ab |
制作公司 | SCREEN |
创意总监 | Joni Furstenborg |
客户总监 | Juha Halmesvaara |
客户总监 | Nina Immonen |
Brand Manager | Minni Jaakola |
媒介公司 | SOK Media |
设计师 | Hanna Karlsson |
美术指导 | Sami Kelahaara |
Data & Insight Trainee | Ellen Lindbom |
Vice President (VP) | Taneli Mattelmäki |
客户经理 | Anette Michelsson |
文案 | Tuomas Perälä |
执行创意总监 | Mikko Pietilä |
首席创意官 | Jyrki Poutanen |
文案 | Roni Regnér |
Junior Planner | Ville Ruokonen |
Junior Art Director | Ville Rutanen |
Planner | Anssi Soini |
Junior Communication Specialist | Saana Sundberg |
项目经理 | Laura Pyykönen |
制片 | Hanna Heikkilä |
摄影指导 | Jonas Lundqvist |
剪辑师 | Mikko Kuoppasalmi |
Colorist | Marko Terävä |