Marko Terävä
Colorist at TBWA\Helsinki
Helsinki, 芬兰
标题Telcollection
广告公司
广告战役 Telcollection
广告主 Prisma
品牌 Prisma
首次发布日期 2020
行业领域 服装、服饰店
哲学 Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country.
媒体类别 Integrated Media/360 Activation
长度
媒介公司
制作公司
创意总监
客户总监
客户总监
Brand Manager
媒介公司
设计师
美术指导
Data & Insight Trainee
Vice President (VP)
客户经理
文案
执行创意总监
首席创意官
文案
Junior Planner
Junior Art Director
Planner
Junior Communication Specialist
项目经理
制片
摄影指导
剪辑师
Colorist

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