Gran APAP 2011 - "Cars or Washing Machines"

Y&R Lima

Y&R Lima Lima, 秘鲁

4642

品牌: Gran APAP 2011
国家: 秘鲁

广告主: Gran APAP 2011

标题	Cars or Washing Machines
广告公司	Y&R Lima
广告战役	Gran APAP 2011
广告主	Gran APAP 2011
品牌	Gran APAP 2011
首次发布日期	2011 / 5
行业领域	事件/展会管理
广告口号 (原始语言)	Chefs are still the best creative in Peru. Let’s do something
问题	As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony. This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
媒体类别	影视
执行创意总监	Flavio Pantigoso
Head of Art	Christian Sánchez
文案	Gino Bernabé
文案	Daniel De León
文案	Renato Martinez
美术指导	Renzo Vásquez
美术指导	Adrián Pacheco
广告公司制片	Patricia de la Cuba
广告公司制片助理	Malena Mellado
制作公司	Abrakadabra
导演	Frank Perez-Garland
导演	Christian Buckley
摄影师	Fergan Chávez Ferrer
执行制片	Edith Nako